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SIR 2016 Annual Conference has ended
Sunday, October 16
 

5:00pm PDT

Registration
Sunday October 16, 2016 5:00pm - 7:00pm PDT
Sonora Breezeway

6:00pm PDT

7:45pm PDT

SIR Optional Dine-Around
SIR will have 2-3 small group reservations made at restaurants within walking distance of the hotel. Conference attendees are encouraged to sign up for a reservation slot during registration on Sunday to meet and network with other conference attendees. Restaurants include:
  • Sumo Maya Mexican Asian Kitchen (6560 N Scottsdale Rd)
  • Blanco Tacos + Tequila (6166 N Scottsdale Rd #601)
  • Tap House Kitchen (Hilton Village, 6137 N Scottsdale Rd #108)

Participants will receive individual tabs from the restaurant and will be responsible for paying for their own meal.

Sunday October 16, 2016 7:45pm - 9:00pm PDT
Offsite
 
Monday, October 17
 

7:00am PDT

Networking Continental Breakfast
Monday October 17, 2016 7:00am - 7:50am PDT
Pavilion

7:00am PDT

Registration
Monday October 17, 2016 7:00am - 6:30pm PDT
Sonora Breezeway

8:00am PDT

Opening Remarks
Speakers
avatar for Karen Imbrogno, MBA

Karen Imbrogno, MBA

Sr. Insurance Industry Analyst, Acxiom
Karen Imbrogno is Principal Industry Consultant for Property & Casualty at Acxiom. At Acxiom, Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space... Read More →


Monday October 17, 2016 8:00am - 8:15am PDT
Salon III & IV

8:15am PDT

Keynote: Insurance in an Exponential World
Technology is disrupting every industry from retail to taxis. Every business is now subject to Moore’s Law and the exponential change it brings. So far insurance has escaped . That is about to change. Opportunities to innovate our industry are everywhere. Learn how technology is changing our business and empowering you to Innovate for Success.

Speakers
avatar for Bill Hartnett

Bill Hartnett

President, Hartnett Advisors
Bill Hartnett is president of Hartnett Advisors, providing strategic advice on the transformational power of technology in business.  For nearly 2 decades, Bill was Microsoft’s top executive in the financial services industry, affectionately known as Microsoft’s “Godfather... Read More →


Monday October 17, 2016 8:15am - 9:15am PDT
Salon III & IV

9:15am PDT

Digitalization and Disruption of the Global Insurance Industry
MLC has launched Australia's first smartwatch offer in the life insurance market, in a potential game changer for the industry. “MLC On Track” is a new offer that uses smartwatch technology to measure physical activity and will reward customers with lifelong premium savings when wellness targets are achieved. MLC, together with analytics partner Big Cloud Analytics, are on a journey of innovation, and we're investing significant time, resources and money to ensure we are catering to our customers' evolving needs. We want to create more value for an insurance customer than the policy itself. Through “MLC On Track” customers will be provided with a target wellness score, based on factors including step count, active hours, sleep duration and average resting heart rate. Customers will have between 90 and 160 days to achieve their target wellness score to receive an initial discount. MLC believes this Australian first smartwatch technology program will shake up the insurance industry and give us a significant competitive edge over our counterparts. Our industry has assessed risk the same way for a long time. Smartwatch technology offers new ways of assessing and pricing insurance risk, while also providing us with new opportunities to improve customer engagement.

Speakers
avatar for Lisa Cangro-Essary-Coons

Lisa Cangro-Essary-Coons

Senior Vice President of Sales & Marketing, Big Cloud Analytics, Inc.
Ms. Cangro-Essary-Coons is responsible for sales and marketing of Big Cloud Analytics’ leading edge, Internet of People and Things solutions for the healthcare and insurance industries across multiple use cases in population health from senior care, clinical trials, employee wellness... Read More →


Monday October 17, 2016 9:15am - 10:00am PDT
Salon III & IV

10:00am PDT

10:45am PDT

Outside Looking In- What We Can Learn From Other Verticals Panel Discussion
When you think of markets that are constantly innovating and evolving, the insurance industry would probably not come to mind.  In fact, the insurance industry as a whole has been notoriously slow to innovate.  Many of the current innovations in this sector have started from outside the industry and insurers have had to adapt and innovate just to stay in the game in some markets.  In this session, we have a panel of experts from the Retail, Travel/Hospitality, Banking/Lending, Auto, Telecommunications and Safety Devices markets that will explain how their markets are innovating and what impact these innovations might mean to the insurance industry.

Speakers
avatar for Dan Bernard

Dan Bernard

VP Financial Services, Merkle
Dan brings 15 years of applied marketing and strategy consulting experience to his role as Vice President, Financial Services. Dan’s experience spans intermediary and direct distribution models and is marked by significant collaboration across marketing, sales and service, technology... Read More →
avatar for Kevin Daley

Kevin Daley

Chief Business Architect, IBM Analytics
As a chief business architect at IBM, Kevin helps clients to define business strategies and roadmaps that take advantage of existing and emerging technologies to transform their business models / operations and to predictively improve business outcomes. Kevin is primarily focused... Read More →
avatar for Dave Edington

Dave Edington

SVP Industry Strategist - Insurance, Epsilon
A specialist in idea generation, consumer insight and marketing efficacy, Dave Edington has spent his career building brands, creating successful marketing efforts and crafting innovative solutions for Fortune 500 companies, both domestically and abroad. As Senior Vice President... Read More →
avatar for Heather Hall

Heather Hall

Director of Marketing Services Strategy Development, Acxiom
Heather is the Managing Director of Marketing Services Sales Development at Acxiom.  She leads a diverse team, tasked with pipeline development and sales enablement, including industry and account strategy, lead generation, sales engineering, proposal and presentation development... Read More →
avatar for Sharon Markovsky

Sharon Markovsky

Director of Business Development, Verisk Insurance Solutions-Claims
Sharon Markovsky is the President of the Society of Insurance Research. For her day job, Sharon is the Director of Business for Verisk Insurance Solutions—Claims.  As the Director of Business Development, Sharon is responsible for evaluating and developing new markets and data... Read More →
avatar for Joe Wodark

Joe Wodark

Director- Internet of Things, Verisk Insurance Solutions
Joe Wodark, Director- Internet of Things, Verisk Insurance Solutions, is responsible for creating underwriting and rating solutions harnessing Internet of Things technology. Before joining Verisk, he worked as a management consultant to help property & casualty insurers implement... Read More →


Monday October 17, 2016 10:45am - 11:45am PDT
Salon III & IV

12:00pm PDT

Networking Lunch
Monday October 17, 2016 12:00pm - 1:15pm PDT
Pavilion

1:15pm PDT

Game Changers in Insurance: A Time of Innovation, Disruption, and Transformation
Many in the insurance industry recognize that we are on the front edge of major industry transformation. Customer expectations, emerging technologies, significant new capital, and the digital world are causing an upheaval for all industries, including insurance. Some are embracing the change and aggressively trying to reposition their companies for success. Others are being pulled into this new world kicking and screaming.
In this session, SMA Partner and Chief Research Officer will share research and insights on 12 key emerging technologies, the state of innovation in insurance, the implications of customer/agent expectations, and the rapidly evolving InsureTech landscape. The focus will be on how these affect insurance, how insurers are responding, and what steps are needed to bridge from today’s operational environment to the next-gen insurer of the future.

Speakers
avatar for Mark Breading

Mark Breading

Partner, Strategy Meets Action
Mark Breading, a Partner at SMA, is a recognized expert in advanced technologies and their implications for the insurance industry. His specialty areas include the customer experience and analytics. He has exceptional knowledge and experience in many dimensions of the customer/producer... Read More →


Monday October 17, 2016 1:15pm - 2:00pm PDT
Salon III & IV

1:15pm PDT

Uncovering Emerging Risks in CL- A Closer Look at Cyber and Professional Liability Exposures

Finding solutions for current and emerging trends is an expectation. Retention and sustainable growth demand responding quickly and efficiently. Exposures and coverages are evolving along with new and creative ways to provide appropriate solutions. We will look at the evolution and innovation in the areas of cyber liability and various professional liability products such as Miscellaneous, Technology E&O, Contractors E&O and Allied Health.  High-level discussion will include key exposures and various solutions that carriers use to successfully provide unique and specific coverage. 


Speakers
avatar for Chris Ellis

Chris Ellis

SVP & Chief Marketing Officer, Berkley Re Direct
Christopher Ellis is responsible for providing strategic direction for insurance/reinsurance solutions and services that supports and leads the Berkley Re Direct brand in the marketplace. He also oversees a number of key initiatives and is heavily involved in customer enagement and... Read More →


Monday October 17, 2016 1:15pm - 2:00pm PDT
Sonora A

1:15pm PDT

Wellness Program Design: How multi-year engagements enable programs to evolve and provide measurable return.
Abstract: Analyzing results from a wellness program can often times be extremely challenging.  How does a company measure cost avoidance and health improvements?  How can an insurer help validate that a company's strategies are working, or not working?  This session will aim to answer these questions by focusing on:• What are the key components to an effective wellness program• How incentive programs are driving engagement of preventive services & wellness engagement• What to measure, where to measure, and HOW to measureIntegrating claims data into wellness program analysis

Speakers
avatar for John Davia, Jr.

John Davia, Jr.

BCBS of RI
John Davia is the Lead Wellness Consultant for Blue Cross Blue Shield of Rhode Island.  As the Lead Wellness Consultant, John works with many large, complex accounts on designing and implementing data-driven wellness strategies.  He has a bachelor’s degree in Kinesiology with... Read More →


Monday October 17, 2016 1:15pm - 2:00pm PDT
Sonora C

2:00pm PDT

Placing Bets and Making Choices on the Future of Personal Lines Insurance
There are many different alternatives an insurer faces as it makes investment decisions and chooses which technologies will impact its specific book of business. For example, what if cars do not crash? What will the impact be on the size of the primary insurance market? Will the relationship with the customer change with the advent of the Internet of Things? What is urgency to address the different alternatives?


In this session, attendees will decide which “bets” they would make related to possible future Personal Lines technologies. Scenarios will be selected from the previous session, Game Changers in Insurance: A Time of Innovation, Disruption, and Transformation, and participants will identify how these future possibilities might impact their business. The objective is to deliver an interactive experience with a planning model that attendees can take back to their own organizations.

Speakers
avatar for Mike Fitzgerald

Mike Fitzgerald

Senior Analyst, Celent
Mike Fitzgerald is a senior analyst with Celent's Insurance practice based in Cary, North Carolina. His career includes leadership positions in property/casualty automation, operations management and insurance product development. Mike's research focuses on innovation, billing, business... Read More →


Monday October 17, 2016 2:00pm - 2:45pm PDT
Salon III & IV

2:00pm PDT

Leveraging Economic Trends to Find CL Growth Opportunities

Commercial lines growth opportunities abound, despite weak economic growth since the Great Recession and persistence of historically low asset yields. Core commercial lines growth will likely be powered by broad economic and demographic trends, such as the return of most of the nation to positive home price gains and residential equity and the rise in importance of the apartment market, among others. Applying tools developed by MarketStance and public data, Eric will demonstrate some of the key growth opportunities in commercial lines. 


Speakers
avatar for Eric Price-Glynn

Eric Price-Glynn

Senior Principal, ISO MarketStance
Eric Price-Glynn is Senior Principal at ISO MarketStance.Mr. Price-Glynn graduated with a bachelor of arts degree in distributed studies from the University of Colorado at Boulder and a master of arts degree in economics from UMass Amherst.


Monday October 17, 2016 2:00pm - 2:45pm PDT
Sonora A

2:00pm PDT

The Rise of the Health Savings Account (HSA)

The market for High Deductible Health Plans (HDHPs) and Health Savings Accounts (HSAs) has been growing consistently, and we are continuing to receive requests from large groups who want us to help drive HDHP/HSA adoption. A critical piece of HDHP/HSA adoption is ensuring that members are educated on how the Health Savings Account (HSA) works. If they understand the products and feel supported throughout their member journey, they will be more satisfied with the outcome. Cambia Health Solutions has partnered with HealthEquity in order to build innovative options for consumers based on market research that proves consumers want to receive healthcare information in the moment when they need it. Key functions of the HDHP/HSA, which allow for increased enrollment and attractiveness, come with access to online applications, mobile, alerts, access to claims, online funding, online payments, and the ability to plan for future expenses. We will explore Cambia’s own journey with the HSA as well as future initiatives for consumer-centric design.

 


Speakers
avatar for Jennifer Keenan

Jennifer Keenan

Product Manager, Cambia Health Solutions/Regence
Jennifer has been with Cambia Health Solutions for three years and first joined the Commercial Product Team in 2013 for the first Qualified Health Plan filings under the passage of the ACA. She product manages and is responsible for the oversight of Account Based Healthcare Products... Read More →


Monday October 17, 2016 2:00pm - 2:45pm PDT
Sonora C

2:45pm PDT

3:30pm PDT

How Insurers Can Drive Innovation using Insights into Consumer Shopping Behavior
Consumers are undefeated in their pursuit of simplicity and transparency, and the internet is an irresistible force to deliver on that desired state.  This trend is a powerful source of disruption in the insurance industry, but also a spark for innovation.  Online comparison shopping sites, like compare.com, generate significant volumes of new information on consumer behavior and competitive practices every day that can benefit insurers.In this session, compare.com will present insights on top trends in consumer shopping preferences and how companies and agents are using analysis from comparison shopping sites to drive innovation in their products and processes.  We will share examples of how newly available data can help you understand your current competitive position and build the case for changes to marketing, pricing and sales strategies.

Speakers
avatar for Chris Ritter

Chris Ritter

Head of Carrier Onboarding, Compare.com
Chris Ritter is the Head of Business Development and Carrier Onboarding for compare.com, which is bringing simple and transparent insurance comparison to US consumers. Compare.com’s parent company, UK-based Admiral Group, has run similar websites successfully in Europe for over... Read More →


Monday October 17, 2016 3:30pm - 4:15pm PDT
Salon III & IV

3:30pm PDT

A Shifting Perspective:  The Voice of the Millennial Agent and Business Owner
Focus continues to shift to the Millennial consumer, but what about the other side of the coin?  What does the business world look like from a Millennial point of view? Zeldis Research conducted an in-depth exploration of Millennial agents and small business owners to understand their unique perspectives, needs, and priorities. Come to hear directly from this important segment that will drive the future of the business.

Speakers
avatar for Amy Rey

Amy Rey

Executive VP, Zeldis Research Associates, Inc.
Amy has been involved in the survey research industry since 1997. As a senior member of the Zeldis Research team, she is responsible for account management, as well as the execution and day-to-day management of both quantitative and qualitative research projects. She also directs... Read More →


Monday October 17, 2016 3:30pm - 4:15pm PDT
Sonora A

3:30pm PDT

Win/Loss as a Strategic Decision Support Tool in Healthcare Insurance
Win/Loss is a common tool used to assess sales team performance and identify areas where improvements can be made. Yet, fewer than 40% of all companies have a Win/Loss program that includes the market research or strategic planning functions. Limiting Win/Loss to the sales team keeps a key source of market and competitor insight from being used to its maximum benefit. In this session, alternative applications for Win/Loss and steps to integrate those applications to the company will be covered. Specific components of a Win/Loss process that produce strategic decision support insight, and how to communicate those components and results to decision makers will be shared. Real samples of Win/Loss findings will presented. 

Speakers
avatar for Erik Glitman

Erik Glitman

Chief Executive Officer, Fletcher CSI
Mr. Erik Glitman started Fletcher/CSI in 1988 and currently serves as the company’s Chief Executive Officer. He has been active in the competitive and strategy consulting field since 1986. Mr. Glitman has extensive experience working with clients to help them gain competitive advantage... Read More →
avatar for Patrick Sturgeon

Patrick Sturgeon

Team Leader Finance and Insurance Practice, Fletcher CSI
Patrick Sturgeon, Team Leader Finance and Insurance Practice, has been a member of Fletcher/CSI for nearly five years. In his time with Fletcher/CSI, Mr. Sturgeon has researched and led numerous studies within the finance, insurance, and CPG industries. Studies include a variety of... Read More →


Monday October 17, 2016 3:30pm - 4:15pm PDT
Sonora C

4:15pm PDT

Your Customers- Today, Tomorrow and in the Future “What They Want and How You can Deliver”
The world around us is changing so quickly. As Marketers, we need to be prepared for what lies ahead for us and what tomorrow’s customers are expecting. Is it the typical insurance experience or something much greater like an Amazon experience? How will consumers research, shop and buy in the future? Are they open to buying from non-traditional players? How are they viewing this new shared economy and driverless cars? What should we be thinking about? What’s their view on loyalty and rewards. Is this becoming table stakes, given what they have with other products? What are they demanding and what’s it going to take for them to listen to you? Do they care about sharing data? How worried are they about privacy? What are their expectations. In this session, Acxiom will share findings from there latest study - Your Customers- Today, Tomorrow and in the Future “What They Want and How You can Deliver” Learn what it’s going to take to be successful with tomorrow’s customers.

You will not want to miss this session

Speakers
avatar for Karen Imbrogno, MBA

Karen Imbrogno, MBA

Sr. Insurance Industry Analyst, Acxiom
Karen Imbrogno is Principal Industry Consultant for Property & Casualty at Acxiom. At Acxiom, Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space... Read More →


Monday October 17, 2016 4:15pm - 5:00pm PDT
Salon III & IV

4:15pm PDT

No Mascot? No Problem. Building the Business Case for Social Media in Commercial Lines
Despite their ads with cute and quirky mascots, successful use of social media to support business goals is not limited to personal lines. You’ll leave this session with practical tips to develop a strategy and a business case to add social media to your integrated communications toolkit. You’ll learn what your business leaders, attorneys and compliance people want to hear. And, of course, well look at how to quantify your results.

Speakers
avatar for Steve Ryan

Steve Ryan

Communications & Marketing Sr. Manager-Americas, XL Catlin
I'll make your message sing. Or scream. Or yodel. Or whistle. Understand Deeply. Words mean things. And they mean different things to different audiences. First I understand, the goal, the product, the competition, the landscape, the audience. I connect dots that others miss. Then... Read More →


Monday October 17, 2016 4:15pm - 5:00pm PDT
Sonora A

4:15pm PDT

Stress Index and Population Health Management: Will The Integration of Medical/Rx Data & Socioeconomic Data Help in Identifying Hidden Pockets of Future Risk?

Integration of Medical/Rx claim-based data and Socioeconomic (SE) data to predict the level of future stress. We created a methodology to measure stress defining three levels of stress (conditions that are direct effects of stress, conditions where the stress is a major driver, conditions where the stress is of moderate importance) as well as exclusions (impaired cognitive function conditions, children with age under 10, …).

We used 1,123,284 commercial members to create a stress index that predicts future 12 month stress level based on last 12 month claim history and last 24 months of SE attributes: education, address stability, income, taxes, properties, assets, change in housing costs; derogatory attributes (arrests, liens, bankruptcies, evictions), evidence of unpaid financial obligations, high-interest loan applications, relatives’ & business associates’ information, neighborhood burglaries and other crimes, etc.

Stress Index has the ability to capture some of the hidden future costs or the onset of high cost future complications/events.  It appears to be a wonderful complement to all other predictions and is extremely effective for all high risk members who have near-term future savings potential that cannot be captured by other standard industry predictions.


Speakers
avatar for Ogi Konstantinov Asparouhov

Ogi Konstantinov Asparouhov

Chief Data Scientist, LexisNexis
Chief Data Scientist, with more than 20 years of extensive predictive modeling\data analytics\big data experience in the field of healthcare (payers, providers), database marketing, car insurance, etc. His applications and models have been used by many health insurance companies and... Read More →


Monday October 17, 2016 4:15pm - 5:00pm PDT
Sonora C

5:00pm PDT

 
Tuesday, October 18
 

7:00am PDT

IBM Sponsored Breakfast Session- Disrupt Through Innovation: What are the Possibilities for Insurance? (For All Carrier Attendees)
The Insurance Industry is in an inflection point where the external forces such big data, artificial intelligence, and connected lifestyle are driving some worrisome disruptive impacts to the insurance business models.   Insurers need to be creative and yet practical to prosper in the "brave new world".

Kevin Daly from IBM will start the dialogue on our point of view of innovation and the art of applied innovation.  Through our experience in the areas of cognitive (Watson),  behavior based customer insight, combined with connected lifestyle, home, and cars, we will discuss the implications to insurers in near term and short term.   We are hoping that the audience / attendees will participate in the discussion on their view of some of the disruptive forces facing their businesses and if there is a best practice that they observed.

Speakers
AB

Andre Burke

Global Insurance Eminence Lead, IBM Analytics
Andre Burke joined IBM in May, 2016, to lead the effort of driving sales across the IBM insurance portfolio by enhancing the Sales teams’ knowledge of the global insurance market. Andre has over 18 years’ experience in research, including 13+ years in insurance research. Prior... Read More →
avatar for Danny Lee

Danny Lee

Cognitive Solutions, Insurance Industry Sales Leader, North America East, IBM Analytics
Danny Lee brings over thirty years of experience to his role as Cognitive Solutions, Insurance Industry Sales Leader, North America East.  His career at IBM has included roles in software industry solution sales, industry marketing, Associate Partner for GBS, and client executive... Read More →
avatar for Sushil (Nick) Pramanick

Sushil (Nick) Pramanick

Associate Partner/Insurance IOT Leader, IBM Analytics
Sushil (Nick) Pramanick is an Associate Partner/Insurance IOT Leader with IBM with industry experience over 20 years. In his role, Nick is responsible for IOT, Cognitive and Big Data Analytics solutions for our Insurance clients. He has been ranked as thought-leader in Industry several... Read More →


Tuesday October 18, 2016 7:00am - 7:50am PDT
Sonora C

7:00am PDT

Networking Continental Breakfast
Tuesday October 18, 2016 7:00am - 7:50am PDT
Pavilion

7:00am PDT

Registration
Tuesday October 18, 2016 7:00am - 6:30pm PDT
Sonora Breezeway

8:00am PDT

Opening Remarks
Speakers
avatar for Karen Imbrogno, MBA

Karen Imbrogno, MBA

Sr. Insurance Industry Analyst, Acxiom
Karen Imbrogno is Principal Industry Consultant for Property & Casualty at Acxiom. At Acxiom, Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space... Read More →


Tuesday October 18, 2016 8:00am - 8:15am PDT
Salon III & IV

8:15am PDT

Innovating for the Future

The world has changed more in the last 10 years than the previous 100 years.  Companies that were industry stalwarts have disappeared, while companies that innovate stay relevant and continue to grow. 

This session will discuss building a successful innovation program and how research is an integral part of innovation.  Innovation isn't just about new ideas, it’s about understanding the business landscape and knowing where opportunities exist, encouraging new thinking and  driving  a culture of innovation within the industry. 


Speakers
avatar for Brian Birch

Brian Birch

Innovation Integrator and Head of iLab, AIG
Brian Birch is an innovator, technologist, and business leader with over twenty years of enterprise technology experience. In his role as AIG’s Global Innovation Integrator and Head of iLab in San Francisco, Brian is exploring new technologies that can provide business value and... Read More →
avatar for Sharon Smith

Sharon Smith

VP, Global Information Research, AIG
Sharon Smith is VP, Global Information Research, at AIG American International Group, Inc. Sharon manages the Business Information Center, delivering research and insights, advancing enterprise access to market intelligence, driving strategic information resource investment and integration... Read More →


Tuesday October 18, 2016 8:15am - 9:15am PDT
Salon III & IV

9:15am PDT

Emerging technologies for claims investigations – drones, robotics, virtual reality, etc.
Never before has the pace of change in technology been so fast.  And in this 45 minute discussion we’ll maintain that speed and cover a wide variety of new and emerging technologies for claim investigations.  We’ll delve into the real world, present day applications of drone and robotic technology in property claims, and glimpse into what’s ahead in the tangible future with virtual reality and other exciting technologies.

Speakers
avatar for Lyle Donan

Lyle Donan

President & CEO, Donan
Lyle Donan is a Professional Engineer and the third generation leader of Donan, a family-owned business founded in 1947.  Lyle joined the company in April 2000 and currently serves as president and CEO.  He is a licensed civil engineer in 14 states and a licensed private investigator... Read More →


Tuesday October 18, 2016 9:15am - 10:00am PDT
Salon III & IV

10:00am PDT

10:30am PDT

Let’s Talk Innovation With Carriers- Panel Discussion
Please join us for our panel as insurance carriers discuss innovation. The panel will consist of both P&C and Health carriers as they share commonalities of striving for innovation in parallel with running the day-to-day business.  Obstacles to innovation and techniques to overcome these obstacles will also be discussed.

Speakers
avatar for Dan Belvin, CIP

Dan Belvin, CIP

Lead Market Research Analyst, BCBS of RI
avatar for Todd M. Davis

Todd M. Davis

Nationwide Insurance Companies
In his current role leading the Field Product team for Nationwide, Todd has national top line growth and bottom line profitability responsibility for Nationwide’s $10 billion Standard Auto and Homeowners portfolio.    In previous roles at Nationwide, Todd has served as the Product... Read More →
avatar for Michael Kyne

Michael Kyne

Director of Business Innovation, USAA
Mike Kyne is a Director of Business Innovation at USAA.  He earned his undergraduate degree in Risk Management and Insurance from the Florida State University and his MBA from the University of Texas at San Antonio.  Over the past thirteen years he has served in various roles within... Read More →
avatar for Todd P. Walker, FCAS, MAAA

Todd P. Walker, FCAS, MAAA

Assistant Vice President, Competitive Intelligence & Product Analytics, USAA
Todd currently serves as the Executive Director of the Competitive Intelligence and Analytics team at USAA. The team supports the P&C Company by providing analysis and insight of the competitive environment and enabling the strategy to ensure USAA provides a world-class experience... Read More →
avatar for Tammy Nelson

Tammy Nelson

CMO, American Modern Insurance Group
Tammy Nelson is a speaker, author and award-winning marketer. She started her career at two ad agencies and then switched over to the corporate side where she held positions at American Express, Ameriprise Financial and Luxottica. Currently, Tammy is Chief Marketing Officer at American... Read More →
avatar for Ryan Rist

Ryan Rist

Director of Innovation, American Family Insurance
Ryan Rist is the Director of Innovation for American Family Insurance, a top 20 multi-line insurance carrier, where he leads a small team focused on the future of insurance. Ryan has held various roles in marketing, strategy and business development at American Family. Some notable accomplishments include developing Teen Safe Driver, an award-winning pro... Read More →


Tuesday October 18, 2016 10:30am - 11:30am PDT
Salon III & IV

11:30am PDT

Networking Lunch and Business Meeting
Tuesday October 18, 2016 11:30am - 12:45pm PDT
Pavilion

1:00pm PDT

How to Innovate: How Insurers are Winning in Innovation?
Once an insurer chooses the innovations to pursue, what next? How do top innovators move from concept through experimentation to, if warranted, implementation? This session will review best practices in how insurers organize for innovation will include Celent research on what works and does not. It will also include a presentation from a practitioner in a leading innovative insurer about their program. Attendees will gain practical knowledge against which they can benchmark their firms.

Speakers
avatar for Mike Fitzgerald

Mike Fitzgerald

Senior Analyst, Celent
Mike Fitzgerald is a senior analyst with Celent's Insurance practice based in Cary, North Carolina. His career includes leadership positions in property/casualty automation, operations management and insurance product development. Mike's research focuses on innovation, billing, business... Read More →


Tuesday October 18, 2016 1:00pm - 1:45pm PDT
Salon III & IV

1:00pm PDT

Harnessing Weather and Climate Data to Drive Insurance Innovation
Weather and climate data have long been used to assess risk and claims across some lines of insurance. Today, new sources of weather data combined with increasingly accessible analytics techniques and computing power present a wealth of opportunity for insurers to capitalize on this information across other lines of business as well as entirely new use cases.

Speakers
avatar for Conor Jensen

Conor Jensen

Advanced Analytics Director, Zurich North America
Conor Jensen is the Analytics Operations Lead for Zurich North America’s Predictive Analytics team, managing an interdisciplinary team of data scientists, architects, and engineers. Prior to Zurich Conor has accumulated a wide-ranging skillset with an education in Pure Mathematics... Read More →


Tuesday October 18, 2016 1:00pm - 1:45pm PDT
Sonora A

1:00pm PDT

Positioning Your Marketing Department within Your Organization
Do marketers work as tirelessly to position their own departments within their organizations as they do to promote their products in the marketplace?  In a series of telephone depth interviews, we explored the personal stories of marketing and research department heads at healthcare and insurance companies. We gained valuable insight into how these leaders market their own teams. Learn which approaches worked for them, which fell short, and what they have planned for the future to grow their budgets and influence within their organizations.  

Speakers
avatar for Phil Jackson

Phil Jackson

Director, Healthcare and Insurance Practice Lead, Decision Analyst, Inc.
Phil is a 30-year marketing research veteran who works with clients in the healthcare and insurance industries. He has directed marketing research departments at Aetna Health Plans, Blue Cross and Blue Shield of Texas, and PARTNERS National Health Plans. He holds an MBA from the University... Read More →


Tuesday October 18, 2016 1:00pm - 1:45pm PDT
Sonora C

1:45pm PDT

Insurance Marketing: How to Succeed in the Era of Disruption
In this session we will explore and discuss how an insurance carrier can - and will need to
- build an Anticipatory Marketing Capability.

The extent of change and disruption coming to the category is well-documented. To respond, be relevant, and stay competitive – real time marketing will no longer suffice for leading carriers. An anticipatory capability is needed. Not the kind where product propensity models predict the next best product to sell…but a kind that can identify, anticipate and act on the various need states, passions and goals of an individual consumer – that precede an insurance event.

Speakers
avatar for Dave Edington

Dave Edington

SVP Industry Strategist - Insurance, Epsilon
A specialist in idea generation, consumer insight and marketing efficacy, Dave Edington has spent his career building brands, creating successful marketing efforts and crafting innovative solutions for Fortune 500 companies, both domestically and abroad. As Senior Vice President... Read More →


Tuesday October 18, 2016 1:45pm - 2:30pm PDT
Salon III & IV

1:45pm PDT

Delivering Strategic Insight Through Analysis

For intelligence to have a high impact on an organization, it must be relevant and timely. Having a deeper understanding on how to convert information into intelligence is essential, and creating meaningful, actionable intelligence often rests on utilizing the appropriate analytical frameworks and collaboration. This session will provide practical takeaways related to:

  • Understanding your stakeholders
  • Learning the 7 hallmarks of analysis that drive insights
  • Knowing when it is time to stop the collection phase (find it out vs. figure it out)
  • Applying 3 key analytical frameworks and tools to create actionable insights
    • Four Corners
    • Strategic SWOT
    • Threat Radar
  • Importance of networking and collaborating

Speakers
JJ

Jeffrey Jablonski, CPCU,CIC

Market Intelligence Consultant, Erie Insurance
Jeffrey Jablonski leverages both traditional market research and competitive intelligence to develop analytical insights and explore strategic opportunities in a dynamic business environment for the Market Intelligence department at Erie Insurance. He brings nearly 20 years of industry... Read More →
DK

David Kalinowski

President, Proactive Worldwide, Inc.
As President and Co-founder of Proactive Worldwide, Inc., David Kalinowski leads the organization in developing and implementing the strategies and tactics that are critical to delivering world-class decision support research, training, and consulting services. A 29-year veteran in... Read More →


Tuesday October 18, 2016 1:45pm - 2:30pm PDT
Sonora A

1:45pm PDT

Lessons Learned from Regence BlueCross BlueShield's Level Funding Journey: the Good, the Bad, and the Ugly

The next frontier of self-funded arrangements has been to structure the product and arrangements in a way that is better suited to smaller and mid-sized employers.  While self-funded arrangements for groups with more than 100 employees are common, a product that successfully meets the needs of groups with fewer employees has been elusive.  Additionally, the anticipated, formerly Affordable Care Act-mandated 2016 small group merger pool was expected to push the appeal of self-funding arrangements for groups with few than 100 employees over the finish line.  Finally, the Level Funding product was hailed as the breakthrough self-funding product for groups with fewer than 100 employees since it combines the "advantages of self-funding with the predictability of fully insurance."  Level Funding allows employers to choose a set amount they pay for self-funded claims. If their actual experience is less than their set amount, they get a refund. It's similar to smoothing out a heating bill and paying a set amount each month rather than have a high bill in the winter.

While the small group pool didn't change the appeal of self-funding for smaller employers, did Level Funding? Regence embarked on this journey and will share our lessons in 3 chapters called: The Good, the Bad, and the Ugly The Good:

Regence explored a different multi-media marketing strategy to successfully explain this complex topic and financing including examples of groups that were appropriate to level funding.  Additionally, Regence launched a new product in 6 months exhibiting nimbleness and a shorter lead time than a typical product launch The Bad:

Pricing smaller employers is challenging and the assumptions vary by carrier and based on their business strategy.  Regence learned about pricing, challenges, and assumptions along the way The Ugly:

The on-going infrastructure to support a level funding product including quoting, tracking funding levels, and vehicles to gather risk were highly manual. 

Ultimately, Regence followed its business strategy and shifted away from Level Funding.  This presentation will be valuable for anyone interested in level funding who wants to learn from our mistakes rather than have to make them on their own!


Speakers
avatar for Todd Guren

Todd Guren

Assistant Director, Regence BlueCross BlueShield
Todd Guren is an Assistant Director in the Product Department who manages the ACA product lines, Health Savings Account Integration, and the Qualified Health Plan Filing, at Regence BlueCross BlueShield a 4 state plan with 1.7 million members that is part of Cambia Health Solutions... Read More →


Tuesday October 18, 2016 1:45pm - 2:30pm PDT
Sonora C

2:30pm PDT

3:15pm PDT

Understand, Find, and Activate Today’s Digital Consumers
In an industry constantly evolving to a digital world, it’s more important than ever to understand how consumers are using developing channels and products. As technology adoption and digital infrastructure improvements bring more consumers online, the continued growth of connected commerce is inevitable. Interest in usage-based insurance has nearly doubled since 2013 and Millennials are 44% more likely than the average consumer to use a device from their insurance company to track driving behavior in exchange for discounts. The customer experience has also shifted to digital, with companies investing in services such as mobile claims and video chat capabilities. This presentation will examine innovation insurers must implement in order to find opportunity in today’s digital consumer marketplace. Using insights from a proprietary survey, Nielsen will highlight key consumer groups and show you how these insights can be used to improve and add focus to your marketing. WHAT do these consumers look like? WHERE can you find them? And, HOW do you inspire them to take action with the right product and message?

Speakers
avatar for Tyler Nitz

Tyler Nitz

Senior Research Executive Consumer Activation – Financial Services, Nielsen
Tyler joined Nielsen in 2015 as a Research Executive, working directly with major Financial Services organizations to assist with the expansion of Nielsen's Consumer Insights capabilities. In his role, Tyler analyzes market-share, demographics, segmentation and competitive insights... Read More →


Tuesday October 18, 2016 3:15pm - 4:00pm PDT
Salon III & IV

3:15pm PDT

Small Business Market Analysis
Conning has been covering the Small Business Insurance market for many years. This presentation will feature select findings from Conning’s 2016 analysis of the market, including key market trends and future expectations.

Speakers
avatar for Robert Farnam

Robert Farnam

Vice President, Conning, Inc.
Bob Farnam joined Conning in January 2015 as Vice President, Insurance Research.  Prior to joining Conning, Bob was Director, Equity Research in the P&C insurance unit of Keefe, Bruyette & Woods (KBW).  Bob provided equity investment opinions on a portfolio of predominantly small... Read More →


Tuesday October 18, 2016 3:15pm - 4:00pm PDT
Sonora A

3:15pm PDT

What Emotions are Hidden Behind Satisfaction and NPS Metrics?
Health plans focused on consumer engagement need to understand their customers’ emotional responses to their plan and its processes, not just if they are satisfied, likely to recommend, or likely to renew.  New research explores how national samples of privately-insured Americans feel about their health insurance company.  Learn what positive and negative emotions customers have toward their plan, why they feel the way they do, and how these hidden emotions are aligned or misaligned with basic loyalty and satisfaction measures.

Speakers
avatar for Anne Elmlinger

Anne Elmlinger

Vice President, Healthcare Practice Lead, Greenwald & Associates
Anne is Greenwald’s leading healthcare and health insurance expert, responsible for designing and analyzing studies for health and wellness organizations, including insurers, benefits providers, trade and policy groups, and other non-profits. She has vast experience designing satisfaction... Read More →
LW

Lisa Weber-Raley

AVP, Greenwald & Associates
Lisa Weber-Raley brings more than 14 years of research experience to the Greenwald & Associates team. Since joining Greenwald & Associates in 2006, Lisa has designed, managed, and conducted hundreds of complex quantitative tracking projects and focused, in-depth qualitative projects... Read More →


Tuesday October 18, 2016 3:15pm - 4:00pm PDT
Sonora C

4:00pm PDT

Views From Wallstreet: Personal Lines Dislocation … The Future Is Closer Than We May Think
Auto loss trends took a clear turn for the worse last year with rapidly rising frequency affecting an increasing number of auto underwriters as the year progressed. As the economic recovery translates into more miles driven, combined with continuing adverse trends in distracted driving, frequency is likely to remain in an upward trend in the short to intermediate term. That said, we still expect frequency to experience a long term decline given numerous potential disruptive technologies, not least of which is the trend toward autonomous capabilities, which can potentially reduce the frequency of accidents substantially over time (though there is some higher severity offset due to more expensive cars). Today’s competitive battles are being fought over comparative raters, aggregators, telematics, and efficient pricing, but there is potential for much more disruptive business models in the future. Traditional underwriters are playing “chess” in a world of tech companies playing “speed chess” and a number of new CEOs will be challenged to navigate in this new environment. Our long term view is that personal auto is on a secular decline and there will be relative “winners” and “losers” on the path to the future.

Speakers
avatar for Aaron Haas Woomer

Aaron Haas Woomer

Dowling & Partners
Aaron Woomer is a Partner and Equity Research Analyst at Dowling & Partners Securities, LLC, a boutique equity research firm and full service broker-dealer that focuses exclusively on the insurance industry.  He joined the firm in 2009 and is a member of the Property and Casualty... Read More →


Tuesday October 18, 2016 4:00pm - 4:45pm PDT
Salon III & IV

4:00pm PDT

Small Commercial Predictive Modeling: Implementation Best Practices

There are approximately 32 million business in the U.S. and 99.9% of them are considered to be “small businesses”*. As commercial insurance carriers continue to seek ways to better capitalize on this vast market, leveraging predictive modeling for small commercial risks is of critical importance.

In this session we will discuss:

• Which internal teams to include and what business considerations you should keep top of mind when deploying predictive modeling,

• Which 3rd party data sources are most valuable and their pros and cons,

• How to recognize the importance of regulatory requirements, and

• How to evaluate and manage your results.

 

* 2013 US Census


Speakers
avatar for Mathew Stordy

Mathew Stordy

Director, Commercial Insurance, LexisNexis
Mathew Stordy is director of commercial insurance at LexisNexis  Risk Solutions. Mathew is responsible for requirements assessments and the design of data solutions and services that streamline commercial insurance processes and provide insights about entities through the use of... Read More →


Tuesday October 18, 2016 4:00pm - 4:45pm PDT
Sonora A

4:00pm PDT

Millennials’ Impact on Health Insurance
As millennials become a predominant force in the workplace,  the health insurance industry must consider their impact on our field.    Where do millennials rank health insurance in terms of its importance in the workplace?    How do they want to access health insurance and healthcare in general?     In the future, what role will employers play in the delivery of health benefits to millennials?     This session will address these questions, and provide a springboard for further thought and action regarding millennials and health insurance.

Speakers
avatar for Eric Gulko

Eric Gulko

Vice President, Summit Financial
Eric Gulko is a Vice President at Summit Financial Corporation, a leading provider of employee benefits products and services for organizations.    Eric brings nearly 20 years of experience working in the benefits industry, with expertise in the design, funding, administration... Read More →


Tuesday October 18, 2016 4:00pm - 4:45pm PDT
Sonora C

5:30pm PDT

 
Wednesday, October 19
 

7:00am PDT

Networking Breakfast
Wednesday October 19, 2016 7:00am - 7:50am PDT
Pavilion

8:00am PDT

Opening Remarks
Speakers
avatar for Karen Imbrogno, MBA

Karen Imbrogno, MBA

Sr. Insurance Industry Analyst, Acxiom
Karen Imbrogno is Principal Industry Consultant for Property & Casualty at Acxiom. At Acxiom, Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space... Read More →


Wednesday October 19, 2016 8:00am - 8:15am PDT
Salon III & IV

8:15am PDT

Disrupting the Status Quo in the Insurance Industry
As insurance companies fully embrace the shifting tides of consumer’s attitudes and behaviors, what is the next big thing on the horizon? What innovations can make the customer experience even more frictionless?  And what lessons can be learned from other industries, like the FinTech space, which involves highly complicated transactions and still finds ways to embrace the digital waves of the future.  Furthermore, how does this instant gratification culture impact agents and distribution channels as a whole.  Mintel will use its best-in-class marketing platform, trends trackers, and consumer reports to evaluate where we have been, where we are today, and where we are going as an industry.

Speakers
avatar for Stephanie Roy

Stephanie Roy

Director of Insights, Mintel
Stephanie Roy brings past insurance industry experience to her role as Director of Insurance Insights at Mintel. After beginning her career at a leading Life Insurance company supporting product, sales, and marketing departments with competitive and market intelligence, she joined... Read More →


Wednesday October 19, 2016 8:15am - 9:15am PDT
Salon III & IV

9:15am PDT

Understanding the Consumer’s Purchase Journey and Unleashing the Power of Consumer Intent
Once upon a time, there was a straightforward path to purchase and all marketers lived happily ever after.  Today’s consumer is more sophisticated and the shopping journey is convoluted and messy.  Is there any hope in understanding it?  Insurance marketers, like in other industries, rely heavily on using demographics in targeting consumers that may be interested in their products.  Unfortunately, consumer intent data was historically inaccessible, yet in 2016, more marketers are tapping into the insights contained in consumer behaviors. In this session, Amelia Fitch (American Family) and Jaimie Pickles (LeadiD) will deconstruct the concepts of the shopping journey and measurement techniques of consumer intent. Attendees will also review recent research results and case studies in each of the three lines of insurance: auto, health and life.

Speakers
avatar for Amelia S. Fitch

Amelia S. Fitch

Research Consultant, American Family Insurance
Amelia Fitch is currently a Research Consultant in the Enterprise Strategy division of American Family Insurance. She has been with the company since 2000 in a variety of roles in the Marketing and Strategy divisions, with a focus on market and competitor intelligence. In her current... Read More →
JP

Jaimie Pickles

General Manager, Insurance, Jornaya
Jaime Pickles is General Manager of Insurance at Jornaya and works closely with his insurance carrier partners to leverage consumer shopping journey insights and mitigate TCPA compliance risk. Jaimie also founded Canal Partner LLC, a company that invests in digital advertising technologies... Read More →


Wednesday October 19, 2016 9:15am - 10:15am PDT
Salon III & IV

10:15am PDT

Bringing it All Together
Speakers
avatar for Karen Imbrogno, MBA

Karen Imbrogno, MBA

Sr. Insurance Industry Analyst, Acxiom
Karen Imbrogno is Principal Industry Consultant for Property & Casualty at Acxiom. At Acxiom, Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space... Read More →


Wednesday October 19, 2016 10:15am - 10:45am PDT
Salon III & IV

10:45am PDT

 
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